Think about it — sales teams work hard to close the deal… sometimes under-selling or skipping a few client needs just to get things moving.
Then comes the handover.
The project directors and delivery teams step in — and suddenly, they’re the ones really selling.
They’re closer to the client. They understand what’s working, what’s not, and where extra value can be created.
They suggest enhancements, improvements, and add-ons that not only delight the customer but also strengthen the bottom line.
That’s selling during execution — not about pushing more, but serving smarter.
It’s where trust, delivery, and opportunity meet.
Maybe it’s time we stop seeing “sales” as a phase… and start seeing it as a continuous mindset of value creation.
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